Blackpool Tourism BID

What the TBID Will do

COVID Recovery

During 2020, Blackpool’s tourism economy has been seriously affected by the COVID-19 pandemic. With a vaccine in place, April 2021 onwards seems to provide light at the end of the tunnel and we can begin to rebuild visitor confidence and navigate a recovery plan for Blackpool and its tourism and hospitality businesses.

Reviving a vibrant Blackpool cannot be undertaken in isolation or by a single agency; it will require a partnership approach with all stakeholders playing a central role to ensure the destination returns to a strong position where it can look to future growth.


The TBID will:

  • Provide leadership across the tourism sector in Blackpool, helping to create a clear strategy with partners for the safe and sustainable recovery of the visitor economy
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  • Position itself at the forefront of the recovery plan for Blackpool through innovative and creative thinking, initiatives and activities
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  • Help maintain and develop a destination of excitement and memorable experiences for visitors and the local community
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  • Add significant additional value to the resort’s existing marketing and events programme to ensure that recovery plans are well-resourced and sustainable over a five-year period

Leadership

Blackpool’s tourism offer has many component parts, all of which provide important ingredients to the overall attraction of Blackpool as a visitor destination. Partnership can ensure the sum of the parts is greater than these individual segments.

With a shared ambition, we believe bringing together the energy and experience of businesses and drawing up a clear strategy for our future is essential to our continued success.


The TBID will:

  • Deliver a strong collective voice to campaign on behalf of business on issues that matter
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  • Provide advocacy to shape change where required to meet the future needs of Blackpool’s tourist economy. We will work with partners and businesses to lobby local authorities and public sector organisations to robustly represent the views of businesses in the TBID area
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  • Leverage additional investment and resource to ensure the TBID delivers added value
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Promotion & Communication

The Challenge

We need to give visitors more reasons to visit in peak and off-season. Promotion and events increasingly need to be more creative and innovative, and deliver unique and exciting experiences for visitors. Competition in recent years has been amplified with cheap flights to European cities and city and coastal destinations at home reinventing themselves. Blackpool needs to maintain its market-leading position and develop its offer to stay ahead of these alternative offers.


The TBID will:

  • Maintain Blackpool’s status as the UK’s most popular seaside tourist destination
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  • Work with partners to produce and deliver a five-year promotional and events programme
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  • Support the development of an integrated PR platform to communicate to key audiences and on-line communities to raise profile nationally
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  • Support the creation of a universal ticketing portal to drive additional business to resort shows and attractions
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  • Develop new experiences for visitors aimed at turning day trippers into staying visitors

Business Support

The Challenge

Blackpool is host to many exciting brands and attractions that require timely and reliable information to make crucial business decisions as well as a forum to share their knowledge.


The TBID will:

  • Provide reliable and relevant information to understand trends essential to business planning and commission new research where required to give members the insights they require
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  • Create and facilitate opportunities for businesses to develop new opportunities
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  • Provide assistance to members on securing additional funding to develop their own business
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  • Bring members together through events to create powerful networks and provide access to insights and unique opportunities
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Independently-owned businesses play a vital role in Blackpool’s visitor economy. The TBID will provide a collaborative and supportive role to ensure this important sector thrives post-COVID and beyond.

Want to know more?

Contact Us.

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Acknowledgements.

Project Steering Group & Partners.