Blackpool Tourism BID

Examples of Tourism BIDs

Yorkshire Coastline

The Yorkshire Coast BID is made up of a collection of towns and villages including the seaside resort of Scarborough.

With around 400 members, its focus is on protecting and developing a vibrant tourism economy working in partnership with retail, leisure, accommodation and food and drink businesses to deliver a cohesive strategy for the Yorkshire Coast.


Key work programmes include:

  • Championing local initiatives and projects to ensure its high streets and seafronts are vibrant and attractive
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  • Researching new and innovative ways to promote the Yorkshire Coast to attract visitors from further afield
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  • Supporting and enhancing existing initiatives to remove unnecessary duplication including marketing, promotion and delivery of events
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  • Providing a representative voice and business support for its members

Great Yarmouth

Great Yarmouth BID has delivered a range of initiatives aimed at making the town centre a safer and more attractive place for people to live, work and visit for the last 10 years. The BID, which has around 200 members, is now in its third five-year-term.


Key work programmes include:

  • An annual events schedule is designed to increase footfall and dwell times throughout the year, including an emphasis on school holidays
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  • Dedicated and updatable information page on town centre website for each Great Yarmouth BID premises
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  • Production of an annual Christmas shopping and events guide includes a guide to the town centre and descriptions of its shopping areas
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  • Delivery of a high-profile Christmas trading campaign seeks to deliver increased marketing and events at the height of the peak shopping period
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  • Summer campaigns promoting the town centre to around five million annual visitors with support for car parking initiatives, street entertainment and performers to enhance the overall visitor experience

Brighton

The first Brighton BID was introduced in 2006 and consisted of around 300 traders all located in the heart of Brighton. The original area has since been expanded and the BID, which now has more than 500 members, is now in its fourth term.


Key work programmes include:

  • Dressing the city in the summer months to extend the 'festival feel' to September
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  • Helping businesses make significant savings on their overheads by using the buying power of over 500 members to reduce costs
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  • Promoting Brighton city centre as a brilliant place to shop and visit
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  • Delivering an annual display of Christmas lights throughout the city centre BID area
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  • Promoting Brighton city centre as a brilliant place to shop and visit
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  • Giving businesses in the BID area a voice to lobby the local authority, police and central government and play a full part in deciding how the city centre is managed
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  • Enhancing the safety of Brighton city centre with a uniformed Ambassador service

Bournemouth Coastal

The Coastal BID is one of two BIDs voted through by Bournemouth businesses in April 2012. Between 2012 and 2017, the BID, which represents more than 750 businesses invested around £3m in improving business opportunities in the BID area.


Key work programmes include:

  • Increasing the number of people visiting Bournemouth off-season and persuading them to stay longer
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  • Encouraging visitors and local people to explore more of the coastal strip.
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  • Providing visitors and local people with reasons to spend more in local coastal businesses
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  • Improving everyone’s experience to encourage repeat visits
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  • Helping make businesses more profitable by negotiating discounts with key suppliers

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Acknowledgements.

Project Steering Group & Partners.