The Blackpool Tourism BID The purpose of the Blackpool Tourism Business Improvement District is to take a lead role in navigating the recovery from the effects of the COVID-19 pandemic and over a five-year period restore Blackpool’s visitor economy to its market-leading position and enable it to continue to thrive and prosper.

"To maintain Blackpool's position as the UK's number 1 seaside tourist destination."

Blackpool Tourism

Business Improvement District.

Blackpool is the most popular seaside tourist destination in the UK with 18 million visitors generating £1.5bn per year. Although overall visitor numbers have remained steady, the number of overnight stays and average spend per head has not kept pace against a backdrop of enhanced competition, a tourism offer in need of constant renewal and the challenge of identifying a sustainable funding model.

In addition to this, during 2020 we have experienced an unprecedented public health crisis that has heavily impacted the tourism and hospitality industry. The immediate priority is to rebuild visitor confidence and work together to ensure Blackpool has the best possible opportunities to thrive in a post-COVID economy.

COVID-19 will lead to new models for many business sectors including tourism.

Driven by the desire for progress and the need to respond to the effects of COVID-19 and an ever-evolving economy, Blackpool needs new ways of working that can quickly adapt to a fastchanging environment. The resort’s unmistakable entrepreneurial spirit endures through a culture of tackling problems in a nimble way and a "can-do" mentality that constantly seeks positive change rather than maintaining the status quo.

Blackpool is now seeking to establish a second Business Improvement District (BID), focused on tourism and complementing the existing Town Centre BID company that has delivered outstanding results for the retail economy for more than a decade

The geographic footprint of this new tourismfocused BID (TBID) is centred upon the Promenade and its leisure hinterland. It will have a crucial role to play in helping to stimulate and support future growth and marketing of the tourism offer, in partnership with Blackpool Council, VisitBlackpool, Business In The Community and key operators within the visitor economy

This is an opportunity to invest over £1million into Blackpool’s tourism recovery over the next five years, to respond to challenges, seize opportunities and lead the way to securing future prosperity and make the changes businesses want to see.

vote yes to Blackpool TBID

Vote 'YES' to the Blackpool TBID

Kate Shane

Tourism BID Project Lead
Head of Blackpool Cluster
Merlin Entertainments Group

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