Blackpool is the most popular seaside tourist destination in the UK with 18 million visitors generating £1.5bn per year. Although overall visitor numbers have remained steady, the number of overnight stays and average spend per head has not kept pace against a backdrop of enhanced competition, a tourism offer in need of constant renewal and the challenge of identifying a sustainable funding model.
In addition to this, during 2020 we have experienced an unprecedented public health crisis that has heavily impacted the tourism and hospitality industry. The immediate priority is to rebuild visitor confidence and work together to ensure Blackpool has the best possible opportunities to thrive in a post-COVID economy.
COVID-19 will lead to new models for many business sectors including tourism.